BUSY BEES

CLIENT-

Cath Kidston

SCOPE-

Illustration

Repeat Print Design

Graphic Design- Product

BRIEF

Develop a versatile, playful Busy Bees print for Cath Kidston, featuring bees as a central motif in an all-over repeat and placement graphics
Ensure the design works across multiple categories, including accessories, bags, clothing, homeware, and kids
Create a print that embodies Cath Kidston’s brand DNA and has strong cross-seasonal appeal

ACTION

Illustrated the Busy Bees print in Adobe Photoshop and converted it into a seamless repeat design
Designed placement graphics and text elements in Adobe Illustrator, adapting motifs for embroidery and print across product types
Created four colourways for flexibility in printing methods and product applications, from accessories to apparel and home

OUTCOME

Busy Bees became one of Cath Kidston’s longest-running and best-selling prints since 2018, selling across home, fashion, kids, and accessories
The design has been re-ordered for 7+ years, stocked by major UK retailers including John Lewis, Waterstones, Next & Amazon.
Expanded globally into new categories such as pet accessories, demonstrating its commercial strength and multi-year customer demand