NEW BALANCE
CLIENT-
SCOPE-
Product Development
Graphic Design- Product
BRIEF
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Lead the design and development of the New Balance footwear collaboration, working closely with their design team
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Create a collection for Women, Kids, and Baby that merges both brands’ aesthetics and values
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Deliver a final range that represents the essence of both brands and appeals to both customer bases
ACTION
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Immerse in New Balance’s classic styles and design principles to guide the creative direction
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Curate Cath Kidston archive prints and develop a vibrant spring–summer colour palette for soles, uppers, and toes
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Integrate heritage prints with modern performance footwear, blending tradition and innovation throughout the designs
OUTCOME
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Launched a globally distributed collection for Women, Kids, and Baby that aligned brand aesthetics and drove strong commercial performance.
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Collection contributed to New Balance’s growth strategy, launching alongside high-profile partnerships .
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Received widespread media coverage and strong sell-through.
inspiration mood board
initial product design stage
New Balance x Cath Kidston Collaboration: FIRST COLLECTION
In the first collaborative project with New Balance, I chose a diverse range of prints, which required recoloring to create a cohesive collection. This included various styles and extended to both women's and kids' footwear. I curated and transformed the prints, ensuring that each design complemented the others, resulting in a unified collection. Through color selection and thoughtful recoloring, I achieved a seamless integration of patterns across multiple shoe styles.
