ALICE IN
WONDERLAND
CLIENT-
Disney x Cath Kidston
SCOPE-
Graphic Design-Product
Repeat Print Design
BRIEF
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Develop a bold, design-forward Disney collaboration blending classic Alice in Wonderland artwork with Cath Kidston’s iconic prints
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Create distinctive patterns and placement graphics to be applied across all categories—fashion, accessories, home, and kids.
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Elevate the collection’s aesthetic beyond previous Disney launches, appealing to collectors, new audiences, and long-standing Cath Kidston fans
ACTION
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Designed original print and placement artwork using Adobe Illustrator and Photoshop, integrating Alice illustrations with Cath Kidston’s floral motifs
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Briefed accessory and bag graphics directly to factories and collaborated closely with product developers.
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Managed print application across multiple product types, adapting designs to different scales and substrates while maintaining consistency and brand identity
OUTCOME
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The Disney collaboration drove an overnight increase of up to 3,500% in website traffic, and sold out within hours of the launch.
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Widely covered in press including Cosmopolitan, Good Housekeeping, and Ideal Home, amplifying the collection’s visibility and reach.
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Quickly became one of Cath Kidston's most talked-about collaborations, with fan blogs calling it "the most popular Disney collection to date”
Repeat Pattern Design
Accessory & Bag Graphics
New Balance x Cath Kidston Collaboration: FIRST COLLECTION
In the first collaborative project with New Balance, I chose a diverse range of prints, which required recoloring to create a cohesive collection. This included various styles and extended to both women's and kids' footwear. I curated and transformed the prints, ensuring that each design complemented the others, resulting in a unified collection. Through color selection and thoughtful recoloring, I achieved a seamless integration of patterns across multiple shoe styles.
Alice leather bag design process
In-Store Display: Alice in Wonderland x Cath Kidston
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