MICKEY
MOUSE
CLIENT-
Disney x Cath Kidston
SCOPE-
Graphic Design-Product
Print Design
BRIEF
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Lead the design and development of two Mickey Mouse × Cath Kidston collaborations, merging Disney’s character artwork with Cath Kidston’s heritage prints
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Ensure all designs aligned with both brands’ creative direction and commercial goals
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Deliver a cross-category range spanning fashion, home, kids, and accessories
ACTION
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Create bold, colourful graphic placements in Adobe Illustrator, using embroidery, 3D appliqué, and print techniques
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artner with buying, merchandising, and Disney teams to refine concepts and secure approvals
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Oversee artwork from concept to final samples, ensuring quality and brand consistency
OUTCOME
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Collection sold out quickly, became a collector’s favourite, and attracted wide media coverage.
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Success led to a follow‑up “Mickey & Friends” collection for Mickey’s 90th anniversary, expanding the collaboration
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Boosted brand visibility, driving footfall and customer engagement
Mickey Leather Premium Collection
The Mickey Leather Collection was the Premium collection inspired by the classic Breton stripe. This collection was made with Italian Leather and designed in classic colours for a sophisticated yet fun customer. I created the entire collection from initial ideas to final outcome including print design, strap layout and block colour design.
Mickey AND MINNIE Collection
The Mickey Mouse launch achieved record online sales with key items selling out in minutes.The collection involved many techniques- embroidery, embellishment, 3D, Rubber moulding, print.
Mickey 90TH BIRTHDAY Collection
To celebrate Mickey Mouse's 90th birthday, Disney approached Cath Kidston, and I had the opportunity to work on the accessories collection. Drawing inspiration from pop art, I focused on bold typography, creating a visually striking design. Collaborating with the buyers, I sourced sequins that allowed the artwork to shine while ensuring their smooth movement on the washbag. Extensive testing was conducted to guarantee clear visibility of the artwork on the sequined surface.
FEATURED in-
