MARINE
RIVIERA

CLIENT-

SCOPE-

Repeat Print Design

Graphic Design-Textiles

Concept Development

BRIEF

In my role as Graphic Designer at Tally Weijl, I created the Marine Riviera collection. The collection was inspired by French nautical fashion, utilizing a classic red, white, and blue color palette. The objective was to design a bold collection where all the garments complemented each other. It also needed to include elements of Parisian style, which meant more simplicity shown in the graphics

ACTION

I designed the Graphic prints using Adobe Illustrator, vectorizing anchor motifs and combining them with bold typefaces for a French Riviera look. Additionally, licensed graphic placement prints were created, incorporating popular brands like Coca Cola. The all-over repeat prints featured small-scale hearts, flowers, and classic Breton stripes.

OUTCOME

The Marine Riviera collection achieved a cohesive and bold aesthetic. The Graphic Placement Prints captured the essence of classic nautical sweatshirts, while the all-over repeat prints provided versatility. The collection's design elements allowed customers to mix and match garments effortlessly, while the French-inspired theme added a touch of elegance and style.

Graphic Placement Prints

INITIAL MOOD BOARD

TECHNICAL FILE CREATION

All Over Repeat Print Designs

To complement the striking Graphic Placement Prints and compliment the essence of French nautical inspiration, the all-over repeat print designs featured dainty hearts, charming flowers, and timeless Breton stripes on a small scale. Employing a fluid drawing style, I arranged the elements closely, allowing customers to effortlessly pair the garments with their existing wardrobe. Leveraging Adobe Photoshop, I sketched the intricate details using the pencil tool, ensuring a seamless and straight match in the repeat pattern.

design process