SNOOPY

CLIENT-

SCOPE-

Repeat Print Design

Graphic Design-Product

BRIEF

To lead the design and development of the Snoopy fashion collection for Cath Kidston
To create a nostalgic, playful collection
To balance both brand identities while meeting Peanuts’ character and colour guidelines

ACTION

Integrated Snoopy into Cath Kidston’s archive florals while following Peanuts’ brand rules
Used tonal prints, colour blocking, and nostalgic typography to reflect his charm
Worked closely with Peanuts to ensure brand alignment and creative approval

OUTCOME

Achieved strong sales and media coverage, showcasing the success of the collaboration
Delighted customers with nostalgic designs that blended both identities
Praised by both Cath Kidston and Peanuts for meeting brand and creative goals

Initial dESIGN pROCESS

In the Snoopy collection's design process, Peanuts provided character options in different poses. Together, we created mood boards to determine the color palette, mood, and theme. We explored our archive for suitable prints and worked independently on assigned designs. Regular group meetings maintained cohesiveness. Designs evolved from hand-drawn sketches to refined versions in Adobe Photoshop and Illustrator, meticulously bringing the vision to life.

New Balance x Cath Kidston Collaboration: FIRST COLLECTION

In the first collaborative project with New Balance, I chose a diverse range of prints, which required recoloring to create a cohesive collection. This included various styles and extended to both women's and kids' footwear. I curated and transformed the prints, ensuring that each design complemented the others, resulting in a unified collection. Through color selection and thoughtful recoloring, I achieved a seamless integration of patterns across multiple shoe styles.