VIBE
GUMMIES
CLIENT-
Vibe Gummies
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SCOPE-
Packaging Design
Graphic Design-Product
BRIEF
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Design packaging for Vibe Gummies, a California-based vitamin brand, ensuring it is FDA-compliant, colourful, and eye-catching
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Incorporate the peace and lightning bolt emojis, peach and blueberry imagery, and clear display of main ingredients on the front
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Create a design that reflects the vibrant nature of the product and stands out against competitors.
ACTION
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Conduct market research to analyse competitors and identify key trends in vitamin and wellness packaging
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Develop design concepts in Adobe Illustrator, refining layouts to balance visual appeal with FDA requirements
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Collaborate closely with the client, iterating designs to meet manufacturing specifications and evolving creative direction
OUTCOME
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Delivered final packaging that is FDA-approved, vibrant, and highly distinctive on shelf
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Created a design that effectively represents the product’s energy and fun brand identity
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Helped position Vibe Gummies competitively by producing packaging that engages customers, elevates shelf presence, and has been praised by the client for its standout appeal
Energy Gummy Product Packaging
The Energy packaging represented the peach flavor with a vibrant color scheme of pink and yellow, complemented by a lightning emoji for an energetic touch. I incorporated detailed nutritional symbols for gluten-free, vegan, and non-GMO attributes, along with a comprehensive supplement information box. Balancing client preferences with FDA guidelines, the packaging successfully conveyed the product's essence while adhering to regulatory requirements. The visually appealing design captured the attention of customers, effectively communicating the peach flavor and energizing nature of the gummies.
Chill Gummy Product Packaging
The CHILL packaging creation involved designing visually captivating packaging for Vibe Gummies. I incorporated a vibrant Lilac color scheme to represent the blueberry flavor, while including a peace emoji as per the client's request. Despite the small bottle size, I ensured all necessary FDA-compliant information fit seamlessly. Balancing the specific guidelines with my creative design, the packaging was well-received by customers. The outcome resulted in a visually appealing and successful packaging solution that effectively conveyed the product's message of relaxation and tranquility.
Product On Social Media
Mood Board Initial Ideas
Initial Element Design
Initial Design Ideas
