CLIENT-
Cath Kidston
SCOPE-
Illustration
Repeat Print Design
Graphic Design- Product
LEMONS &
WATERMELON
BRIEF
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Create a hand‑drawn lemon repeat print for Cath Kidston’s summer range, designed for fashion, kids, home, and accessories
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Develop a bold, beach-inspired colour palette and mood board for a small-scale print that feels vibrant and playful
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Design a series of watermelon-themed accessories as part of the summer collection
ACTION
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Hand‑illustrated the lemon motif and built a seamless repeat in Photoshop, applying it across all product categories
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The print’s success led to an extended lemon collection, including embroidery, cut-out leather motifs, and textured embellishments
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Designed a full range of watermelon accessories, including purses, bags, shoes,
OUTCOME
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The lemon print became the best-selling print of the season, widely adopted across fashion, homeware, and accessories
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Featured as a key theme in seasonal marketing campaigns, elevating the collection’s visibility
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Buyers’ demand for the lemons and watermelon designs reinforced the prints as key commercial drivers for the summer season
Watermelon Handbag and Accessories Collection
The watermelon-inspired Tote Bag drew inspiration from textured canvas trends seen on the catwalk. I created the graphic illustration and designed the bag layout, collaborating with the buying teams to source suitable fabrics. This initial design sparked the creation of additional products, including a kids' purse and PVC bag. Leading the design and concept ideation, these products swiftly became bestsellers both in-store and online.
Sold By Leading Retailers & Wholesalers
