CLIENT-
Swisstops Tourism
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SCOPE-
Graphic Design
Branding
SWISSTOPS
TOURISM
BRIEF
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Designed a visually captivating flyer/poster to promote a day tour from Zurich to Luzern.
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Targeted the 50+ demographic by highlighting affordability and ease of travel.
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Worked under a tight 24-hour deadline, requiring rapid iteration and clear client communication.
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Ensured the design conveyed the scenic beauty and cultural charm of Switzerland to inspire bookings.
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Balanced visual appeal with informative content to effectively convert interest into sales.
ACTION
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Conducted thorough research on Swiss culture, landmarks, and the preferences of the target audience (50+ age group).
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Applied strong skills in typography and layout design to develop an eye-catching and informative design.
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Highlighted key selling points such as affordable prices, multilingual options, and tour inclusions to drive engagement.
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Incorporated the brand’s logo and a vibrant Swiss-inspired color palette to ensure brand consistency and national appeal.
OUTCOME
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Achieved an impressive outcome, successfully attracting a surge of customers—particularly those aged 50 and above.
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Created a visually appealing layout that highlighted affordability, making the brochure a powerful and effective marketing tool.
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Drove increased customer engagement and interest in the tour through clear, targeted design.
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Contributed to a notable boost in bookings and a growing base of satisfied customers following the brochure’s release.
Mood Board Initial Ideas
Initial Element Design
Brochure Front Page
Page 1 was designed to attract customers, particularly those aged 50 and above, by highlighting the affordable prices of the tour. Despite the tight 24-hour deadline, I efficiently created a visually appealing layout that drew attention.
The typography prominently features a very reasonable price, ensuring customers of all ages easily notice them. The design exudes a sense of sophistication and professionalism, instilling trust in the offered tour.
To visually enhance the brochure, I utilized Photoshop to make the provided images of Luzern more captivating while maintaining their authenticity. These enhanced visuals showcase the charm and character of Luzern, appealing to potential travelers.
Brochure Back Page
Page 2 of the brochure showcases the diverse language options available for the tour, catering to a wide range of customers. The design, features a prominent list of the tour's enticing inclusions, such as a scenic train journey, chocolate tasting, and a Swiss lunch experience. The layout incorporates the brand's logo, reflecting the tour company's identity and credibility. The page captures attention with its vibrant Swiss color scheme, incorporating shades of red and white. The efficient 24-hour turnover from the initial briefing to the end result further highlights my dedication to delivering exceptional designs under tight deadlines, ensuring a visually appealing and informative page that entices potential travelers to join the tour.
