ARTIFICIAL
ELEGANCE
CLIENT-
SCOPE-
Graphic Design-Textiles
Repeat Print Design
Concept Development
BRIEF
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Lead the rapid ideation, design, and development of the Artificial Elegance collection at Tally Weijl.
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Conduct independent research into Y2K fashion, analyzing social media, pop culture, and current trends to guide design direction.
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Work within fast-paced production timelines to deliver a visually impactful collection that embodies the bold, nostalgic spirit of the millennium.
ACTION
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Designed bold, on-trend graphics for all garments using illustrator, applying techniques like transfer print, pigment prints, rhinestone placement, and embroidery.
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Partnered with product designers and factories to deliver detailed tech packs and precise embroidery layouts, ensuring high-quality production outcomes.
OUTCOME
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Developed a collection that modernized Y2K nostalgia, driving engagement and aligning with trend demands.
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Applied technical expertise and trend insight to create garments with bold graphics and vibrant detailing.
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Drove seamless collaboration with product designers and factories , ensuring precision and quality in production.
collection mood board
graphic placement design
final design & product
rhinestone placement design
